Here's an edited copy of a post I made on the Gnomes of New Hope Facebook page.
TO BOOKSELLERS;
The pricing structure may change depending on what kind of relationship I develop with a Bookseller.
A recent experience simply inscensed me because of the lack of respect I received right out if the box by an insulting buyer. The bookstores for whom that person works are banned from any of my product for life.
Don't expect a full keystone that's not going to happen unless booksales exceed 250k and/or the Bookseller purchases a large quantity of books.
There are five parties who need to make a profit in this process. If the Bookseller gets a keystone that not fair.
The books are expensive to make because of the full color illustrations and the MSRP reflects a price that is tolerable to the buying public, not a doubling the costs all along the way.
My modus operandi is that all parties share in the profit equally after manufacturing costs and make a reasonable profit. A keystone is not reasonable, even if it is a retail standard.
Some profit is better than no profit. AG
