The second design run of the Gnome-sized books (which is actually comprised of numerous printings) has revealed a few more minor changes. An example is that the title GFX used in the first design of the "Gnomes in a Gnutshell" packaging is the best for easy reading at a glance. That is important. So all the titles got swapped. Other adjustments to spacing of various elements were made as well. Those adjusts needed to be made while conforming the Big People Book to match the Gnome-sized book. That matching process is underway.
The Gnome-sized book is back at the printer's being evaluated for production. The MSRP for that book has been raised to $8.95. I tried setting that price at $4.95 (and then $6.95), but with the increase in size, made to improve reading and the unique binding (which research has revealed is very important to retain), it is simply impossible to produce the book for less. Even that price is low, but I'm afraid that anything higher than that for the Gnome-sized book risks it not selling. So we're trying to make the price fit. Even then, production quantities will require significant sales right-out-of-the-box. That is another aspect of this project that needs to be addressed, but that cannot happen until the new edition of the Big People's Book is out of prototyping and locked into production as well.
Both books need to be released to the public at the same time, as a package, with Point-of-Purchase materials as well. That means that the Garden Gnomes need to be manufactured in quantities that match the retail outlets... another complexity!
More later. AG
