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Tuesday, January 13, 2015

e-Storybook & Hard Copy Storybook

e-Storybook Update

    The production line activities have been put on hold. Prototype assembly has proven methodology and some suppliers have been lined up. There are a few supply and service vendors who are missing from the puzzle, however, other facilities issues are standing in the way of fully setting up the production line. None-the-less, the designs and implementation methods have been confirmed, although there are variations to that theme which may come into play. I am continuing to construct the materials for distribution to industry partners and focusing on those aspects as opposed to entering the marketplace, even though I would certainly like to see an increased cash flow. So for the time being I will need to use investment funds, as much as I would prefer not to.

Hard Copy Storybook

    It has become eminently clear that a presentation in the book stores will require a hard copy edition as well as the e-Storybook version. Some folks are simply not up to date with the e-book scenario, so we need to assure that we are meeting all the demands which might come about in the distribution and marketing effort. Since we are also developing a puppet show presentation to accompany the book release, the cost and effort involved there demands that we do not hinder our sales potential by limiting ourselves to one book product.  With these facts in mind, the production efforts in terms of publishing set-up, has shifted to the hard copy book layout.

History of the Layout

    When the storybook began to develop out of the Libretto (or simultaneous to it) the first effort was for a published edition. The page layout took a number of turns until it settled into the existing format (further down in this blog is a posting showing the page layout). After repeated printings which dealt with alterations and corrections, it became clear that if I were to shift my goal to that of producing an e-Storybook, then I would not have to contend with the expense of wasted printing supplies, but then also - the alignment and page set-up issues would be eliminated for the time being.

   So the idea of a hard copy book was put aside in lieu of the e-Storybook. This greatly simplified things (not to say that made it simple). So as the e-storybook began to grow, mostly by the inclusion of artwork on every page, the project took on the form of a three volume edition.

    An earlier concept which was developed were the "Gnome-Sized Editions" and the prototypes for these editions were produced and abandoned (for the time being). The larger issue with this format was and is the reality that the artwork is not displayed to it's best advantage when the editions are too small. We have over five years and a lot of money tied up in this artwork and we need to present it in it's best light. So the Gnome-Sized Editions will have to wait until we finish with the larger Hard Copy Versions under consideration.

Published Editions

   Numerous published products are in development. An additional item which is expected to advance into production is a coloring book. This is a relatively simple item which will support the marketplace for the younger children.

   In one way it would be most advantageous for these assorted editions to be released simultaneously, not only for the distribution aspect but also for the shared marketing costs. Whether or not this can happen depends largely upon the investment funds available.

   In that regard, the budget materials, production line, personnel, supply & service vendors, and distribution outlets are all under development. I am not taking the position that, as a writer, I am sitting on the sideline waiting for some other organization to come in and fulfill these needs. As the proprietor and Artistic Director of IMS, I am obliged to develop this business and pursue these other arenas. Should other organizations wish to be involved it is on them to step up and make their voice known, otherwise I am continuing on my path to building the studio and access this project as a primary asset (although numerous other of this nature exist). Once these elements are in place and fully functional, these other products can be installed into that system.

I am going to stop here in order to avoid a dissertation. AG